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What is Marketing?

Marketing is still probably one of the most mis-understood words in business language. It is not just about advertising and promotions. In simple terms, marketing is about identifying and understanding the needs of your customer and meeting those needs - at a profit.  For this reason, marketing is the only other discipline, along with finance, that touches every aspect of your business or organisation.

That said, when was the last time you sat down and gave your marketing or marketing communications any serious thought? 

If you run a small business or organisation, probably the last time you had some time to spare after sorting out production issues, visiting clients, checking emails, managing the accounts, changing the print toner, paying bills, sitting in traffic, briefing new staff, talking to suppliers, buying an anniversary card, the list goes on...

Following more than 25 years working within the marketing services and design industry I established DLH Marketing in North Birmingham to provide a flexible marketing management resource that can be switched on and off or adjusted to suit the various stages of your organisations growth and development.